YP’s (Yellow Pages) goal was to align its brand with sports, specifically football, for a fall campaign. The content for this multi-city campaign included Friday previews for the upcoming weekend of games and Monday morning recaps. The content had to comply with legal regulations concerning the usage of trademarked brands while also clearly conveying engaging information.
New York - Script
Welcome to the YP weekend Prep, your weekly reminder to tackle your weekend to-do list in time for Sunday kick-off.
And what better way to plan ahead than with YP. YP gives you access to 18 million businesses and exclusive local deals on the yp app and on yp.com. It’s like your personal playbook for getting things done.
After a tough one last week against Tennessee, we’re looking to rebound against Atlanta on the nationally televised Monday night game. That gives you a two-day last chance to get one of your house ‘to-do’s’ finished before it gets too cold this season.
That’s where your YP can take care of all the blocking and tackling. Whether you’re looking for a great service to clean out the gutters or winterize your sprinkler system or even get that driveway repaired, the YP app can find the best rated service providers closest to you.
And since you have a little extra time this weekend, you cannot forget about the ‘chores’ that are for you. Ladies, if you’re looking for a nail salon, to get a relaxing mani-pedi, no matter where you are, the YP app will provide you a list of the best places. And guys, if you want to treat yourselves right with a old-style shave, the YP app provides a full list of the best barbers in town.
The YP app can help you with all the to-do’s that you cannot do yourself. No matter if it’s home repair or a little personal up-keep, the YP app is always there to make your weekend more manageable, all in time for watching the game.
So download the YP app and check out yp.com for yourself and get access to over 18 million businesses and local deals. And start finding new places to help you begin checking off your own to-do’s, today.
YP. The new way to do.
YP - Football-themed Fall Campaign - Weekend Prep Multi-city Campaign