Tasked with a content-oriented summer campaign, CBS Radio proposed the “BMW Around Town,” in which local festivals, concerts, food fairs et al were highlighted in New York, New Jersey and Connecticut all within optimal driving distance. For this campaign, I chose the destinations and formulated and wrote the copy ideas.
B.M.W. Around Town brings you to Oceanport in Monmouth County New Jersey for the Wine and Chocolate Festival weekend. Try samples from New Jersey’s best wineries and finest chocolatiers. Or if you’re driving through Nutley, stop by the Shady Grove Arts and Crafts Festival featuring crafts from the tri-state area and beyond, along with free hands-on craft tables for the kids. BMW Around Town is brought to you by your tri-state B.M.W. centers. Visit us online at Tri-State B.M.W. dot com. At B.M.W. we only make one thing, the ultimate driving machine. (aired on 1010WINS)
B.M.W. Around Town brings to Ivoryton, Connecticut this weekend where you can catch performances of “Million Dollar Quartet,” the story of the night that Johnny Cash, Carl Perkins, Jerry Lee Lewis and Elvis Presley got together for a historic jam session. Or take a drive up to the Last Green Valley in northeastern Connecticut and experience the beautiful pastoral landscape. BMW Around Town is brought to you by your tri-state B.M.W. centers. Visit us online at Tri-State B.M.W. dot com. At B.M.W. we only make one thing, the ultimate driving machine. (aired on WCBS-FM)
B.M.W. Around Town brings you to Seaford, Long Island for live music, games and rides at the Maria Regina Family Carnival that runs through Sunday. Or drive out to scenic Port Jefferson on the North Shore where the Comsewogue Historical Society is beginning its summer Saturday museum days that go until August twenty-sixth. BMW Around Town is brought to you by your tri-state B.M.W. centers. Visit us online at Tri-State B.M.W. dot com. At B.M.W. we only make one thing, the ultimate driving machine. (aired on WCBS-AM)
BMW - Around Town Campaign